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The growing trend of living a healthy and modern lifestyle continues to attract many individuals toward leisure services such as spas and pools. The cold plunge pool chills the water instantly, which helps to numb human nerves that surround joints and muscles, causing the release of hormones and endorphins. The release of hormones and endorphins acts as an analgesic, which reduces inflammation and relieves muscle strain and joint pain. These pools are mostly equipped at spas, saunas, or steam rooms. Most people with body aches are now growingly preferring cold plunge pools, as it helps to rapidly cool the body, blood circulation is stimulated, pores are closed and detoxified. This is likely to drive the cold plunge pools market in the near future.

The increased workload and inadequate diet schedule have increased the rates of diseases including obesity, diabetes, chronic diseases, orthopedic conditions, and accident injury. Moreover, the growing number of old age population across the world are contributing to the increased demand for spas and spa pools. Moreover, the healthcare industry is investing in setting up cold plunge pools in their facility. All these factors are influencing the growth of the global cold plunge pools market in the near future.

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The anatomy of the hot-to-cold experience is remarkably beneficial for the human body. Plunging into cold water causes stimulation of the immune system, as cold water helps releases body chemicals known as cytokines. Cytokines help to boost the body’s ability to fight off harmful bacteria and viruses. Ultimately, cold water stimulates nerves included in breathing and blood vessel constriction. Thus, the regular use of a cold plunge pool can maintain blood pressure. These pools are an excellent opportunity for athletes, sports facilities health clubs, educational campuses, or individuals looking for total wellness. With the rising awareness of all these factors, the global cold plunge pools market is expected to grow during the forecast period.

The global health emergency caused by the SARS-COV-2 virus and the associated human and economic impacts shows the consequence and complexity of the problem confronting the world today, particularly in spas and resorts. Actions to address the disaster have been endeavored by individual countries and organizations of nations and global institutions based on the experience of past health emergencies. The loss of the tourism, hospitality, and healthcare sectors has majorly affected the cold plunge pools producers, owing to strict regulations for shutting down. Some producers had to strive to source all the materials needed to produce cold plunge pool equipment. The regulations implied to contain the spread has led to the limited supply of stock available. Industries were not able to continue production and manufacturers had to wait, while the supply chain catches up with the demand for materials.

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The pandemic has spread a global awareness for a healthy lifestyle. Moreover, people were locked into their homes, which is likely to attract them toward spas and resorts for healthy vacations. Post-COVID-19, it is expected to bring several new opportunities for the cold plunge pools market, owing to increasing demand from hospitality and healthcare sectors.

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