Sportsbook operator theScore Bet will entertain small batches of guests in seats dangling 100 feet above the first and last holes at the PGA Tour’s RBC Canadian Open in Toronto next week as part of a multiyear sponsorship with Canada’s golf governing body. Groups of 22 will be strapped into “Skyline Seats” around a long rectangular table and then hoisted by crane to a peak height above the St. George’s Golf & Country Club clubhouse, where they will hang for 30 minutes. Complimentary food and beverages will be served. Operated by the global group Events in the Sky, the experience will be available only to those with active theScore Bet sportsbook accounts, who will be able to secure spots at several other areas the sportsbook will sponsor during the event, including a premium members lounge along the 18th fairway and “Bet Mode” putting contest stations around the course. Toronto-based SDI Marketing is working with theScore Bet on on-site promotion at St. George’s. Based in Toronto and tied to Canada’s leading sports media app, theScore Bet is presumed to be among the leading sportsbook operators in Ontario, which opened to regulated online operators on April 4. The province is not expected to begin reporting operating results until later this month.
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SBJ I Factor, presented by Allied Sports, features an interview with NFL CRO and Executive VP Renie Anderson, one of the most connected leaders in the sports business. Anderson talks about her personal and professional journeys, from growing up in Kentucky to her almost accidental entry into the industry and becoming one of the top executives at the NFL. Anderson is a member of the Sports Business Journal Forty Under 40 Hall of Fame, having been an honoree in 2013, 2014 and 2015. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the publication’s awards.
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